一家知名拖拉机制造企业与拉合尔一家农业平台公司签署了战略合作谅解备忘录(MoU),旨在提升巴基斯坦全国农民获得农业机械化解决方案的便利度。
该协议由双方首席执行官正式签署,目标是完善分销网络、提升服务可及性,并助力巴基斯坦农业价值链的生产效率提升。
根据合作协议,将通过指定平台为注册农户提供拖拉机、原厂零配件及润滑油等产品。双方还将联合开展农户服务项目,包括产品演示、培训课程与知识普及活动,推广现代农业机械的高效使用。现有培训设施也将用于面向农民的技能学习与能力建设活动。
这家制造企业的首席执行官在签约仪式上表示,该举措体现了企业致力于扩大可靠农机解决方案的普及、支持农业可持续发展,以此强化整个农业价值链。
农业平台公司首席执行官指出,此次合作将让注册农户更便捷地获得机械、零配件及售后支持,同时进一步推动巴基斯坦农业生态体系的机械化水平与服务能力提升。
双方合作彰显了共同目标:加快农业机械化普及、完善服务网络、助力国家农业长期发展。
A leading tractor manufacturing company has signed a strategic Memorandum of Understanding (MoU) with an agri-platform company in Lahore to improve farmers’ access to mechanization solutions across Pakistan.
The agreement was formalized by the chief executives of both organizations and is aimed at enhancing distribution networks, improving service accessibility, and supporting productivity within the country’s agricultural value chain.
Under the partnership, tractors, genuine spare parts, and lubricants will be made available to registered farmers through designated platforms. The collaboration also includes joint farmer engagement initiatives such as product demonstrations, training sessions, and awareness programs to promote the effective use of modern farming equipment. Existing training facilities will also be utilized for farmer-focused learning and capacity-building activities.
Speaking at the signing ceremony, the manufacturing company’s chief executive said the initiative reflects a commitment to strengthening the broader agricultural value chain by expanding access to reliable mechanization solutions and supporting sustainable growth in the sector.
The agri-platform’s chief executive noted that the collaboration would provide registered farmers with improved access to machinery, parts, and after-sales support, while reinforcing efforts to enhance mechanization and service delivery across Pakistan’s agricultural ecosystem.
The partnership highlights a shared objective of accelerating mechanization adoption, strengthening service networks, and contributing to long-term agricultural development in the country.