研学行 | 中国农业大学MBA三亚国际班走进三亚游龙农业,共探产业创新与融合发展

三亚游龙农业旗下的芒果生态果园示范基地，在多年发展中不断探索创新，已形成一套完善、科学、成熟的芒果管理生产技术体系与运营经验。作为海南首家建立绿色食品标准化管理体系的企业，该基地于2019年被国家农业农村部评为“省级绿色食品标准化示范园”。

The mango ecological orchard demonstration base under Sanya Youlong Agriculture has kept exploring and innovating over years of development, and has formed a comprehensive, scientific and mature technical system for mango cultivation management as well as operational experience. As the first enterprise in Hainan to establish a standardized management system for green food, the base was awarded the title of Provincial Green Food Standardized Demonstration Orchard by the Ministry of Agriculture and Rural Affairs of the People's Republic of China in 2019.

在基地负责人游总的带领下，师生们深入种植园区，实地了解企业从7棵芒果树起家，到如今拓展为600亩规模化种植基地的创业历程。游总围绕产品销售渠道建设、产品质量管理经验等方面进行了系统分享；同学们则聚焦 “季节性产销空档期应对策略”、“农业保险配置方案” 等实际问题，与游总展开热烈交流，真正实现了课堂理论与产业实践的深度融合。

Led by Mr. You, the person in charge of the base, the faculty and students went deep into the plantation area and learned first-hand about the enterprise’s entrepreneurial journey—starting with just seven mango trees and expanding into a 600-mu large-scale plantation base today.

Mr. You gave a systematic presentation covering the development of product sales channels and experience in product quality management. For their part, the students focused on practical issues such as strategies for addressing seasonal production-sales gaps and agricultural insurance coverage plans, and engaged in lively discussions with Mr. You, truly achieving the deep integration of classroom theories and industrial practices.

带着对产业的实地洞察与了解，师生们的讨论话题逐步深化，开始聚焦于企业的运营管理与战略规划。来自中化化肥的中国农大MBA北京国际班刘沙同学，结合自身行业实践，从供应链管理视角，分享了企业应对市场波动的管理经验。他重点阐述了企业如何通过需求预测、库存管理和分销网络建设等提升供应链韧性，并从战略层面阐述了企业从传统贸易模式向海外业务拓展的路径与思考。随后，三亚留学生们围绕供应链管理、跨国合作模式等问题，与刘沙同学展开了深入交流与探讨。

Equipped with first-hand knowledge of the industry, the faculty and students delved deeper into their discussions, which began to focus on the enterprise’s operation management and strategic planning.

Mr. Liu Sha, a student from the MBA Beijing International Class of China Agricultural University and an employee of Sinochem Fertilizer, combined his own industry experience to share management insights on how enterprises respond to market fluctuations from the perspective of supply chain management. He focused on elaborating how enterprises can enhance supply chain resilience through demand forecasting, inventory management and distribution network construction, and expounded on the paths and considerations for enterprises to expand from traditional trade models to overseas businesses from a strategic perspective. Subsequently, international students from the Sanya campus engaged in in-depth exchanges and discussions with Mr. Liu Sha on issues such as supply chain management and cross-border cooperation models.

基于对种植与供应链环节的深入理解，研讨环节进一步聚焦产业融合发展。中国农大MBA学生以基地内的芒果展览馆设计方案为切入点，与游总围绕产业融合发展进行交流。面对市场竞争加剧与价格压力，企业正积极探索新方向——打造芒果文旅小镇，计划借助海棠湾的游客流量，建设标志性的芒果场馆，并通过一二三产业融合吸引客流。

Building on their in-depth understanding of the planting and supply chain segments, the seminar session further focused on the integrated development of the industry. Taking the design proposal of the on-site mango exhibition hall as the starting point, MBA students from China Agricultural University exchanged views with Mr. You on the integrated industrial development.Faced with intensifying market competition and price pressures, the enterprise is actively exploring new development directions—building a mango-themed cultural tourism town. It plans to leverage the tourist flow in Haitang Bay, construct a landmark mango-shaped venue, and attract visitors through the integration of the primary, secondary and tertiary industries.

随着现场交流气氛愈发热烈，谷老师提出一个关键问题：“如果以三个关键词定义芒果产业，游总您认为是什么？游总明确提出“技术、标准、品牌”是产业发展的关键要素。话题随之延伸至文旅小镇的构建逻辑，游总进一步阐释其三个关键要素：“产业基础、文化体验、地域优势”，这一观点引发了学生们的思考，现场讨论进一步升温。

在总结阶段，师生们结合此前对业务模式与战略方向的剖析，对于芒果文旅小镇的未来建设提出了可深化推进的方向，包括加强专业人才与团队建设、进一步优化游客体验设计、深化产业合作模式等，从而为项目的长期可持续发展提供更加坚实的支撑。

As the atmosphere of on-site exchanges grew increasingly lively, Dr. Dr. Gu posed a pivotal question: "If you were to define the mango industry with three key words, what would they be, Mr. You?" Mr. You explicitly pointed out that "technology, standards and brand" are the critical elements driving industrial development.

The discussion then shifted to the underlying logic of building a cultural tourism town. Mr. You further elaborated on its three core components: "industrial foundation, cultural experience and geographical advantages". This insightful perspective sparked in-depth reflections among the students, and the on-site discussions became even more heated.

The discussion then shifted to the underlying logic of building a cultural tourism town. Mr. You further elaborated on its three critical components: "industrial foundation, cultural experience and geographical advantages". This insightful response sparked in-depth discussions among the students.

In the concluding session of the seminar, drawing on their previous analysis of the business model and strategic direction, the faculty and students put forward actionable recommendations for the future development of the mango-themed cultural tourism town. These included strengthening the cultivation of professional talents and team building, further optimizing tourist experience design, and deepening industrial cooperation models, thus laying a more solid foundation for the long-term sustainable development of the project.